IMAGE COMPONENT OF EDUCATIONAL TRAINING PUBLIC SERVANTS

Abstract

The features of the image component of a modern public servant/official in the context of their training, retraining and advanced training at all levels have been defined in the article. At the same time, the competence complexes of such a person have been clarified. They contain many components such as organizational, personal, intellectual, functional and moral, etc., which should be possessed by a person who communicates directly with the surrounding citizens, provides them with various public services, and fulfills their wishes. It is emphasised that for effective interaction between an employee and citizens, feedback is required, i.e. the latter must want to contact this employee again. This is connected with the positive image of the latter, which should be formed not only throughout his life, but also during training or retraining. In this perspective, the principles of training, the formation of such an image, as well as the use of coaching as an additional method of professional development have been presented, since adequate counselling of the employee by the manager is also a means of acquiring the necessary knowledge first, and managerial qualities and experience second.

It is concluded that during the training, retraining and professional development of managers, it is necessary to take into account the aspect of forming their image, which consists of qualities that directly affect citizens, and these people associate the positive qualities of an employee with his/her professional activity and with the entire power structure of Ukraine in general. At the same time, a general complex of professional competence has been formed, consisting of a person’s professional and moral traits, which will help him or her not only in performing current tasks, but also in further career growth. In the perspective of such studies, it is possible to define a separate consideration of the image of a civil servant and an official of a local self-government body.