COMMUNICATIVE STRATEGIES FOR EFFECTIVE PROSPECTIVE ECONOMISTS’ PRODUCTION OF PRESENTATION-REPORT

Abstract

The article tackles the issue of the content of teaching professional communication in foreign language to prospective economists, namely incorporation of main business situations of professional communication, peculiarities of discourse, and communicative strategies into the syllabus. In teaching methods of foreign languages there are different approaches to the interpretation of communicative strategies, set of their components. Based on the analysis of scientists’ works we understand a communicative strategy as a model of communication with appropriate components: speech purpose, content and volume of information, speech tools, type of speech, style and genre. Business presentation is a prepared professional monological production that has a clear structure, contains the findings of analytical research (of certain economic problem), aimed to inform, motivate and convince the audience in the importance of the given information, advantages of the presented topic. The communicative purpose of presentation-report is to inform about the situation of business activity. The presentation of material which follows the sequence: problem-topic-statements-arguments, usage of special tools (citations, rhetorical questions), phonological tools (change of pitch, intonation) arouse audience’s interest, induce them to do something. The usage of connectors provides explicit coherence of presentation, usage of language tools, which explicitly or implicitly have pragmatic setting of argumentation, gives an opportunity to regulate their behavior. Conversational formulas increase situation-related speech, its stability, conciseness and expressiveness. It has been found out that grammatical phenomena, lexical stock, syntactic structures, pragmatic settings of informative, stimulating, and argumentative strategies ensure the effectiveness of presentation-report’s production.