MANAGEMENT OF THE TOURIST ACTIVITY IN UKRAINE: THEORETICAL ASPECT

Abstract

The article reveals the theoretical aspects of management of the tourist activity in Ukraine. The attention is paid to regulation, coordination, stimulation, information support, promotion of the national tourist product advancement. The models of management of the tourist activity have been covered. In particular, the first model focuses on solving touristic problems through market mechanisms. The second model provides for the existence of the ministry that controls tourist activity; in the third - at the ministry there is a division which is engaged in tourist activity. Emphasis is placed on the main means of regulating tourist activity, such as: standardization, certification and licensing in the tourism sector. Certification is an activity that ensures the conformity of products to the functional purpose. It is a set of actions and procedures performed to confirm that the product or service meets certain standards, it is a documentary evidence of compliance of the product or other objects, production processes, operation of services with the provisions of standards or contract terms. Licensing is defined as the granting of a specific permit for tourist activity. This is the process of issuing, reissuing and revoking licenses, maintaining license files and registers, monitoring compliance with license conditions, issuing orders to eliminate violations of license conditions. Standardization is revealed as the establishment of norms and rules to ensure the safety of tourist services. It is stated that the purpose of standardization in the field of tourism is to ensure the quality and efficiency of tourist excursion services and protect the interests of consumers of tourist services.
Despite the difficult political, socio-economic conditions, quarantine restrictions in recent years, domestic tourism is developing as a priority sector of the economic complex of Ukraine.